Mr Doctor connects medical professionals with properly paid* market research opportunities.

Front Line, Not Specialty: Measuring Brand Awareness Where Patients Ask First

Interviews and a survey of 180 family physicians and GPs in the US and Europe provided a pharmaceutical client with a baseline of primary care awareness of anti-diabetic weight-loss brands and showed where its communication could be strengthened.

A pharmaceutical company wanted to understand how primary care physicians perceive anti-diabetic medications used for…

Testing Aortic Messaging at Congress: 41 Interviews in Germany and Miami

Recruiting and researching at congresses provides the best chance to quickly and efficiently capture a true cross-section of physicians: ideal for Europe.

A manufacturer needed to finalize launch messaging for a new abdominal aortic stent-graft, as well as campaign messaging for its established device and broader aortic portfolio. The same interviews also explored…

Same Device, Different Hands: Testing Embolic Protection in TAVR and TEVAR

A single-device concept was being considered for two very different procedures, each carried out by a different specialist. To get useful feedback, the recruit had to cover both.

A manufacturer was developing a single-vessel cerebral embolic protection device and wanted to understand where it might fit during transcatheter aortic valve replacement (TAVR) and…

Ask About the Last Case: Recruiting EVAR Physicians for Real, Recent Experience

Ask a physician how they usually plan a case and you get the textbook answer. Ask them to walk you through their last one and you get what actually happened.

A manufacturer wanted to map how US physicians plan standard abdominal aortic aneurysm repair with EVAR: from requesting CT images to measurements…

Mapping a Rare Disease Pathway

Recruiting through established networks.

The client was preparing for a new adult indication in X-linked hypophosphatemia (XLH), a rare inherited condition. It needed to understand how adult patients move through the UK health system: who sees them first, who diagnoses them, and who manages them long term.

Adult XLH care in the UK is spread across several specialties, so…

Testing demand for a next-generation aortic stent-graft alongside its predecessor in London, Chicago, and New York

Some questions can't be answered from a screen. Physicians need to see and handle the device.

A manufacturer planned to launch a next-generation aortic stent-graft while keeping its established version on the market. It needed to know whether physicians saw value in having both.

Each one-hour structured interview…

Recruiting RA Patients Who Reflect Real Life: Quotas for a Five-City Needs Study

Two quotas ensured the sample reflected how RA affects working life and that well-controlled patients didn't skew it towards mild.

A pharmaceutical company wanted to understand the needs of people with rheumatoid arthritis (RA) to guide planning for its immunology pipeline, including which patient types might benefit most from new options…

Sizing the Visceral Aortic Market: 345 Specialists, Four Regions, One Survey

Sizing a market requires a sample with reach, and this one exceeded the target in every region.

A manufacturer developing a device for aneurysms near or involving the renal arteries wanted to know whether the visceral segment is worth investing in and how to segment it.

The answer called for a quantitative read…

Who Really Buys? Recruiting 25 US Hospital Administrators

A physician may champion a new device, but finance, supply chain and service line leaders decide whether it reaches the shelf.

A manufacturer preparing to launch an embolization product wanted to understand how US hospitals buy these products: who decides, how long it takes, what matters in vendor selection and how sensitive buyers are to price…

Finding High-Volume Users of Liquid Embolics

A broad landscape survey of 227 interventional radiologists, vascular surgeons, and interventional cardiologists identified as high-volume liquid users was conducted, and they then evaluated a new agent.

A manufacturer wanted to understand the embolization market and how physicians would react to a new liquid embolic agent.

The study ran in three steps.

First, 20 double-blinded online qualitative interviews…

Quotas by Brand: Building a Sample That Knows Every Venous Stent

To map a competitive landscape, you need physicians who have used the competition.

A manufacturer entering the venous stent market wanted to see how its device would stack up against the competition and what physicians valued most.

The recruit had two layers of quotas.

First, specialty and region. The target was 40 physicians…

24 Physicians, Three Markets, One Clear Read on Large-Bore Concepts

A balanced, in-person recruit made cross-market comparison simple.

A manufacturer wanted to test new concepts for its large-bore sheath and gauge reactions to two large-bore closure device concepts. It also wanted to validate the clinical pain points behind these ideas.

Large-bore access spans aortic, peripheral and structural heart work, so the recruit included several…

Picking the Right Places: Recruiting GPs by Regional Performance

Why are women in some parts of England diagnosed with ovarian cancer earlier than others?

To explore that question, the study had to compare contrasting areas. Clinical Commissioning Groups (CCGs) were ranked by the share of ovarian cancer diagnoses made at stages 1 and 2, with one-year survival as a secondary measure. Two higher-performing and…

Reading the Label in the Field: Testing Vaccine Labeling With Community Nurses

A vaccine label has to work in a busy clinic, not just on a design screen.

A client wanted to understand how vaccine labels perform in everyday use. The key questions were whether information is easy to find and read, where mistakes could happen, and which changes would make labels clearer.

Community…

our Specialties, Two Continents: Blinded, In-Person Testing of an Expandable Sheath Concept

Large-bore access is a problem in both aortic and structural heart procedures, so the sample had to cover both.

A manufacturer sought reactions to an expandable sheath concept, as well as physicians' experiences with large-profile devices and existing expandable sheaths.

Because large-bore access matters in both aortic and structural heart procedures, the…

Hearing From the Specialists: A Cross-Market Survey on Hearing Aid Satisfaction

A survey of 100 experienced ENT specialists across the US and EU5 showed a hearing technology company how satisfied hearing aid users are, which problems come up most often, and where a new device could make a difference.

A hearing technology company wanted to understand how satisfied hearing aid users are, seen through…

Recruiting for Ideas: Finding Respondents Who Can Talk Brand Positioning

A medical device business wanted to test its brand position: what it could credibly own in the minds of physicians and hospital buyers. That called for respondents who could step back from individual products and discuss companies, markets, and marketing ideas.

So the recruit was deliberately selective. Physicians were drawn from surgeons we had…

Inside the Living Room: What 21 Heart Failure Patients Told Us About Life with an Implanted Device

Some insights only come from sitting in a patient's living room.

A company developing a less invasive mechanical circulatory support device wanted to understand the quality of life for people with advanced heart failure and how they might weigh the trade-offs of an implanted device.

That meant…

The Right Mix Over Big Numbers: Early Feedback on a Brand Position

Early-stage positioning doesn't need a large sample. It needs the right specialists quickly.

A manufacturer was developing a new brand position for a family of covered stent grafts. It wanted early feedback on the brand story, positioning statement, tagline, and pillars.

This was the second round of an iterative program. The screening…

Message Testing With Interventional Radiologists

A manufacturer wanted to test positioning and messaging for a smaller-diameter option of its TIPS device, used to treat complications of portal hypertension.

The recruit focused entirely on interventional radiologists, who perform the procedure. Interviews were held online.

The final sample was 40: 38 in the US and two in Europe.

The sample was experienced and active. Physicians performed…

Sizing a Specialist Procedure: Surveying 125 PVL Closure Operators

Real-world case volumes from 125 specialists across the US and Europe, including leaks from current devices left untreated.

A manufacturer wanted to understand the market for paravalvular leak (PVL) closure, where a gap forms around a replacement heart valve. It needed real case volumes, both treated and untreated, along with design needs, pricing and drivers…

Meeting Embolization Experts at SIR to Test a New Embolic Agent

Recruiting 16 experienced interventional radiologists can take weeks. At SIR, it took three days.

A manufacturer wanted to understand the current embolization market and get reactions to a profile for a new embolic agent. Key questions included which embolics are used for which procedures, where unmet needs lie, and whether physicians would switch…

Five Health Systems, Five Pathways: How Europe Refers Patients for Portal Hypertension

Referral routes for portal hypertension surgery vary from one health system to the next. To compare them fairly, we surveyed 211 liver specialists in equal numbers across Germany, Spain, Italy, France and the UK.

A manufacturer wanted to map how patients with portal hypertension are referred for portal hypertension across Europe's five…

Interviews First, Conjoint Second: Building a Better Vascular Device

A conjoint is only as strong as the attributes it tests, so the work began by talking to the people who use the device every day.

A manufacturer wanted to find the best feature mix for a next-generation vascular device. It also wanted to measure willingness to pay and how the new design would compete…

31 Vascular Specialists, Three Venues: How In-Person Fieldwork Tested Three Procedural Accessory Concepts

Hands-on concepts demand in-person interviews, so we built the recruit around where vascular specialists already gather: a research facility and two major congresses.

A manufacturer wanted feedback on three procedural accessory concepts: a steerable sheath, a large-bore closure patch and a thrombectomy docking device.

For each, it wanted to understand current…