Cardiology & Heart Failure, Vascular & Aortic Sharon Greyling Cardiology & Heart Failure, Vascular & Aortic Sharon Greyling

US – 12 TAVR and TEVAR Specialists: Embolic Protection Concept Test

Same Device, Different Hands: Testing Embolic Protection in TAVR and TEVAR

A single-device concept was being considered for two very different procedures, each carried out by a different specialist. To get useful feedback, the recruit had to cover both.

A manufacturer was developing a single-vessel cerebral embolic protection device and wanted to understand where it might fit during transcatheter aortic valve replacement (TAVR) and…

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Vascular & Aortic, Cardiology & Heart Failure Sharon Greyling Vascular & Aortic, Cardiology & Heart Failure Sharon Greyling

US, Germany & UK – 29 Aortic and Structural Specialists: Expandable Sheath Test

our Specialties, Two Continents: Blinded, In-Person Testing of an Expandable Sheath Concept

Large-bore access is a problem in both aortic and structural heart procedures, so the sample had to cover both.

A manufacturer sought reactions to an expandable sheath concept, as well as physicians' experiences with large-profile devices and existing expandable sheaths.

Because large-bore access matters in both aortic and structural heart procedures, the…

 

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Cardiology & Heart Failure Sharon Greyling Cardiology & Heart Failure Sharon Greyling

US – 21 Heart Failure and LVAD Patients: In-Home Interviews

Inside the Living Room: What 21 Heart Failure Patients Told Us About Life with an Implanted Device

Some insights only come from sitting in a patient's living room.

A company developing a less invasive mechanical circulatory support device wanted to understand the quality of life for people with advanced heart failure and how they might weigh the trade-offs of an implanted device.

That meant…

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Cardiology & Heart Failure Sharon Greyling Cardiology & Heart Failure Sharon Greyling

US & Europe – 125 Interventional Cardiologists: PVL Closure Market Sizing

Sizing a Specialist Procedure: Surveying 125 PVL Closure Operators

Real-world case volumes from 125 specialists across the US and Europe, including leaks from current devices left untreated.

A manufacturer wanted to understand the market for paravalvular leak (PVL) closure, where a gap forms around a replacement heart valve. It needed real case volumes, both treated and untreated, along with design needs, pricing and drivers…

 

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Cardiology & Heart Failure Sharon Greyling Cardiology & Heart Failure Sharon Greyling

Europe – 10 Interventional Cardiologists and Electrophysiologists: Fieldwork Support

Fieldwork Support for Client-Moderated Research

A medical device company planned qualitative research on interventional cardiology in Europe. Its own team would write the discussion guide and moderate every interview. What it needed was the right physicians, scheduled and ready.

The brief was 10 interventional cardiologists or electrophysiologists in Europe, all interviewed online by Zoom.

Our role covered the fieldwork end to end: Screener design…

 

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Cardiology & Heart Failure Sharon Greyling Cardiology & Heart Failure Sharon Greyling

US – 20 Cardiologists: Heart Failure Referral Pathway

Mapping the Heart Failure Referral Pathway, from Transplant Center to Private Practice

A cardiologist's practice setting shapes how they view advanced heart failure therapy and whether they refer for it.

A company developing a partial-support mechanical circulatory support device wanted to understand how US cardiologists would view it and where it might fit in the referral pathway.

The recruit was designed to cover the…

 

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Cardiology & Heart Failure Sharon Greyling Cardiology & Heart Failure Sharon Greyling

US & Europe – 26 Cardiologists: LAAO Unmet Needs Research

Recruiting by Device: A Balanced Sample of LAAO Physicians

Unmet needs only surface when every major device has a voice in the sample.

A manufacturer was exploring opportunities in left atrial appendage occlusion (LAAO). It wanted to understand unmet needs, market-entry considerations, and physicians' views of current devices.

The recruit targeted electrophysiologists and interventional cardiologists with at least two years post-fellowship and above-average LAAO…

 

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Cardiology & Heart Failure Sharon Greyling Cardiology & Heart Failure Sharon Greyling

US – 13 Interviews and 104 Cardiologists: iASD Closure Market Sizing

Survey 104: Sizing a Niche Structural Heart Market

A two-phase study of US cardiologists paired a broad screen with a targeted survey to size demand for closing iatrogenic atrial septal defects.

A manufacturer wanted to size the market for closing iatrogenic atrial septal defects (iASDs), the small holes that can remain after transseptal procedures.

The study ran in two phases.

Phase 1 consisted of…

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Cardiology & Heart Failure Sharon Greyling Cardiology & Heart Failure Sharon Greyling

Europe – 20 Cardiologists: Partial-Support MCS Interviews at ESC

Referrers and Implanters: Two Views of Partial-Support MCS in Europe

In advanced heart failure, the physician who implants a device is rarely the one who first sees the patient.

A company developing a partial-support mechanical circulatory support device wanted to understand how European cardiologists would view it and which patients might benefit.

The recruit targeted two distinct groups:

Heart failure cardiologists in heart centers…

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