US – 40 Interventional Radiologists: TIPS Message Testing
Message Testing With Interventional Radiologists
A manufacturer wanted to test positioning and messaging for a smaller-diameter option of its TIPS device, used to treat complications of portal hypertension.
The recruit focused entirely on interventional radiologists, who perform the procedure. Interviews were held online.
The final sample was 40: 38 in the US and two in Europe.
The sample was experienced and active. Physicians performed…
Europe – 10 Interviews and 211 Liver Specialists: Portal Hypertension Referral
Five Health Systems, Five Pathways: How Europe Refers Patients for Portal Hypertension
Referral routes for portal hypertension surgery vary from one health system to the next. To compare them fairly, we surveyed 211 liver specialists in equal numbers across Germany, Spain, Italy, France and the UK.
A manufacturer wanted to map how patients with portal hypertension are referred for portal hypertension across Europe's five…
US & Europe – 45 Liver Specialists and Radiologists: Message Testing
Two Physicians, One Decision: Why We Recruited Referrers and Implanters
To understand portal hypertension surgery uptake, you have to talk to two physicians: the one who does the surgery and the one who makes the referral.
Interventional radiologists perform the portal hypertension procedure, but hepatologists and gastroenterologists usually decide whether to refer.
This second-phase study finalized messaging for a portal hypertension device, so the…
21 Interviews and 201 Liver Specialists: Portal Hypertension Referral21 INTERVIEWS AND 201 LIVER SPECIALISTS
Qual / Quant: Mapping the Portal Hypertension Patient Referral Pathway
Talking to referrers first made sure a 201-physician survey asked the right questions.
A manufacturer wanted to understand how US patients with portal hypertension move through the health system and where a type of portal hypertension surgery fits in the treatment pathway. The focus was on referrers, the physicians who decide whether a patient…
China, US & Europe – 65 Hepatologists: Endoscopic Device Opportunity
Three Regions, One Specialty: Sizing the Opportunity for an Endoscopic Device
How 65 hepatologists in China, the US and Europe helped size demand for a new endoscopic device.
A medical device company wanted to understand the market opportunity for a new endoscopic device used in liver disease care. It needed to know how hepatologists manage these patients today, where current tools fall short, and…