US & Europe – 40 Venous Specialists: Venous Stent Brand Landscape
Quotas by Brand: Building a Sample That Knows Every Venous Stent
To map a competitive landscape, you need physicians who have used the competition.
A manufacturer entering the venous stent market wanted to see how its device would stack up against the competition and what physicians valued most.
The recruit had two layers of quotas.
First, specialty and region. The target was 40 physicians…
US – 15 Venous Specialists: Debulking Device Interviews at VIVA
Is There Room for a Venous Debulking Device? 15 Specialists Weigh In
At a busy congress, physicians rarely have time for long interviews, so short, focused conversations work best.
A manufacturer wanted to know whether a new debulking device was viable. Key questions were what role debulking plays in today’s standard of care, whether there is an unmet need, and how physicians would react…
US & UK – 15 Venous Specialists: Advisors and Independent Physicians
Advisors Plus Independents: A Blended Sample for Two Venous Device Concepts
Advisors know the technology. Independent physicians show how the market might react.
A device company was evaluating a drug-delivery device and a debulking device. It wanted to know how physicians would view each one and whether early data was convincing.
The sample was blended by design:
10 physicians recruited independently, with the sponsor…
US – Venous Interventionalists: Physician Persona Research
Recruiting for Personas: Asking Physicians to Describe Their Peers
Most interviews ask physicians about themselves. This one also asked them about their colleagues.
A device company planning several launches wanted to map the customer journey in the venous market. The aim was to build clear persona segments of physicians, based on factors such as willingness to adopt new technology, loyalty to existing devices and…