One Congress, Eight Countries: Testing Insulin Delivery Ideas at ATTD
Need diabetologists, endocrinologists and educators from eight countries in one week? Go to their congress.
The brief was early-stage. A client wanted to know whether real opportunities existed in continuous glucose monitoring and insulin delivery, and how clinicians would react to a glucose sensor prototype and a set of insulin delivery concepts.
Rather than run separate recruits in each market, interviews were held over three days at the ATTD congress. Each clinician took part in a one-hour structured interview, with screening data collected beforehand.
The final sample was 17 clinicians:
· 10 diabetologists
· 3 endocrinologists
· 2 pediatric endocrinologists
· 2 diabetes educators
They came from the US (5), Italy (4) and the UK (3), with one each from Denmark, Spain, Germany, Finland and Sweden.
Including educators and pediatric specialists alongside adult physicians was useful. Views on unmet need varied with caseload: clinicians managing high volumes of routine patients tended to see current options as adequate for most people, while academic specialists and educators raised more concerns about insulin absorption and injection-site problems.
Interviews were filmed, giving the client a summary film alongside the written report.
The result was a fast, multi-country read on whether insulin delivery is a problem worth solving, gathered in a single fieldwork window from clinicians close to day-to-day patient management.
