US & Europe – 180 Family Physicians and GPs: Brand Awareness Study

Front Line, Not Specialty: Measuring Brand Awareness Where Patients Ask First

Interviews and a survey of 180 family physicians and GPs in the US and Europe provided a pharmaceutical client with a baseline of primary care awareness of anti-diabetic weight-loss brands and showed where its communication could be strengthened.

A pharmaceutical company wanted to understand how primary care physicians perceive anti-diabetic medications used for…