US – 102 Deep Venous Interventionalists: Device Pricing Survey
Pricing a Device: A 10-Minute Survey of Venous Specialists
The right price depends on who you ask. So the screener did a lot of the work.
A device maker wanted to know what US physicians would pay for a dedicated deep venous crossing device, using two prototype concepts as benchmarks. It also wanted to understand current crossing practice.
That meant reaching physicians who cross…
US & Europe – 201 Interventional Radiologists: Conjoint Survey
Interviews First, Conjoint Second: Building a Better Vascular Device
A conjoint is only as strong as the attributes it tests, so the work began by talking to the people who use the device every day.
A manufacturer wanted to find the best feature mix for a next-generation vascular device. It also wanted to measure willingness to pay and how the new design would compete…