US & Europe – 201 Interventional Radiologists: Conjoint Survey

Interviews First, Conjoint Second: Building a Better Vascular Device

A conjoint is only as strong as the attributes it tests, so the work began by talking to the people who use the device every day.

A manufacturer wanted to find the best feature mix for a next-generation vascular device. It also wanted to measure willingness to pay and how the new design would compete…