Europe & US – 41 EVAR Physicians: Message Testing at Congress

Testing Aortic Messaging at Congress: 41 Interviews in Germany and Miami

Recruiting and researching at congresses provides the best chance to quickly and efficiently capture a true cross-section of physicians: ideal for Europe.

A manufacturer needed to finalize launch messaging for a new abdominal aortic stent-graft, as well as campaign messaging for its established device and broader aortic portfolio. The same interviews also explored…