US & EUROPE – 40 VENOUS SPECIALISTS

Quotas by Brand: Building a Sample That Knows Every Venous Stent

To map a competitive landscape, you need physicians who have used the competition.

A manufacturer entering the venous stent market wanted to see how its device would stack up against the competition and what physicians valued most.

The recruit had two layers of quotas.

First, specialty and region. The target was 40 physicians…