Vascular & Aortic Sharon Greyling Vascular & Aortic Sharon Greyling

China, Europe, US & Japan – 345 Aortic Specialists: Market Sizing Survey

Sizing the Visceral Aortic Market: 345 Specialists, Four Regions, One Survey

Sizing a market requires a sample with reach, and this one exceeded the target in every region.

A manufacturer developing a device for aneurysms near or involving the renal arteries wanted to know whether the visceral segment is worth investing in and how to segment it.

The answer called for a quantitative read…

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Hepatology & Portal Hypertension Sharon Greyling Hepatology & Portal Hypertension Sharon Greyling

China, US & Europe – 65 Hepatologists: Endoscopic Device Opportunity

Three Regions, One Specialty: Sizing the Opportunity for an Endoscopic Device

How 65 hepatologists in China, the US and Europe helped size demand for a new endoscopic device.

A medical device company wanted to understand the market opportunity for a new endoscopic device used in liver disease care. It needed to know how hepatologists manage these patients today, where current tools fall short, and…

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Vascular & Aortic Sharon Greyling Vascular & Aortic Sharon Greyling

Five Markets – 14 Aortic Surgeons: Terminology and Naming Check

What Do Surgeons Call It? A 20-Minute, Five-Market Terminology Check

Before a launch, getting the name right matters. The question was simple: what do surgeons call it?

Ahead of a launch, a manufacturer wanted to confirm the language surgeons use for complex disease involving the visceral segment.

Each surgeon had to be actively performing endovascular aortic procedures and using the client's thoracic and abdominal…

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