Europe & US – 41 EVAR Physicians: Message Testing at Congress
Testing Aortic Messaging at Congress: 41 Interviews in Germany and Miami
Recruiting and researching at congresses provides the best chance to quickly and efficiently capture a true cross-section of physicians: ideal for Europe.
A manufacturer needed to finalize launch messaging for a new abdominal aortic stent-graft, as well as campaign messaging for its established device and broader aortic portfolio. The same interviews also explored…
US – 12 TAVR and TEVAR Specialists: Embolic Protection Concept Test
Same Device, Different Hands: Testing Embolic Protection in TAVR and TEVAR
A single-device concept was being considered for two very different procedures, each carried out by a different specialist. To get useful feedback, the recruit had to cover both.
A manufacturer was developing a single-vessel cerebral embolic protection device and wanted to understand where it might fit during transcatheter aortic valve replacement (TAVR) and…
US – 15 EVAR Physicians: AAA Case Planning Interviews
Ask About the Last Case: Recruiting EVAR Physicians for Real, Recent Experience
Ask a physician how they usually plan a case and you get the textbook answer. Ask them to walk you through their last one and you get what actually happened.
A manufacturer wanted to map how US physicians plan standard abdominal aortic aneurysm repair with EVAR: from requesting CT images to measurements…
Europe & US – 35 Physicians: In-Person Aortic Stent-Graft Interviews
Testing demand for a next-generation aortic stent-graft alongside its predecessor in London, Chicago, and New York
Some questions can't be answered from a screen. Physicians need to see and handle the device.
A manufacturer planned to launch a next-generation aortic stent-graft while keeping its established version on the market. It needed to know whether physicians saw value in having both.
Each one-hour structured interview…
US & Europe – 24 Vascular Specialists: Stent Graft Interviews at VEITH
Will a Next-Generation Stent Graft Change Practice? Asking High and Low Users at VEITH
By interviewing both heavy and light users of the current device, we estimated how far a next-generation version could shift treatment choices.
A manufacturer wanted to validate the scope of a next-generation balloon-expandable covered stent graft and judge whether it would shift treatment choices in aortoiliac occlusive disease and complex…