US – Surgeons, Dialysis Technicians and Patients: Dialysis Graft Study
What a Dialysis Graft Study Taught Us About Patient Recruitment
Fifteen patients and 15 technicians were planned. Only 5 patients took part.
A manufacturer wanted evidence to support a new dialysis access graft. It planned three phases: surgeon interviews, then two waves of interviews with patients and patient care technicians (PCTs), the dialysis staff who cannulate the graft at each session.
Phase 1 was…
US – 24 Vascular Surgeons: Dialysis Access Messaging
Two Rounds, 24 Surgeons: Building Dialysis Access Messaging from the Inside Out
Build the concepts with the surgeons who know the products best, test them on everyone else, and stop once the findings settle.
A manufacturer wanted positioning and messaging for its portfolio of three dialysis access devices, presented as a single solution set.
The research used an iterative design with two rounds of…
Netherlands & Sweden – 20 Nephrologists: Dialysis Access Decisions
Recruiting Nephrologists for Dialysis Access
Same specialty, neighboring markets, potentially different approaches to dialysis access.
The study set out to understand what drives nephrologists to refer patients with end-stage renal disease for a fistula, a graft, or a central venous catheter, and how much influence they have alongside surgeons and interventional radiologists.
The Netherlands and Sweden were chosen deliberately. At the planning stage, the…