US & Europe – 227 Embolization Specialists: Liquid Embolic Survey
Finding High-Volume Users of Liquid Embolics
A broad landscape survey of 227 interventional radiologists, vascular surgeons, and interventional cardiologists identified as high-volume liquid users was conducted, and they then evaluated a new agent.
A manufacturer wanted to understand the embolization market and how physicians would react to a new liquid embolic agent.
The study ran in three steps.
First, 20 double-blinded online qualitative interviews…
US – 40 Interventional Radiologists: TIPS Message Testing
Message Testing With Interventional Radiologists
A manufacturer wanted to test positioning and messaging for a smaller-diameter option of its TIPS device, used to treat complications of portal hypertension.
The recruit focused entirely on interventional radiologists, who perform the procedure. Interviews were held online.
The final sample was 40: 38 in the US and two in Europe.
The sample was experienced and active. Physicians performed…
US – 16 Interventional Radiologists: Embolic Agent Research at SIR
Meeting Embolization Experts at SIR to Test a New Embolic Agent
Recruiting 16 experienced interventional radiologists can take weeks. At SIR, it took three days.
A manufacturer wanted to understand the current embolization market and get reactions to a profile for a new embolic agent. Key questions included which embolics are used for which procedures, where unmet needs lie, and whether physicians would switch…
US & Europe – 201 Interventional Radiologists: Conjoint Survey
Interviews First, Conjoint Second: Building a Better Vascular Device
A conjoint is only as strong as the attributes it tests, so the work began by talking to the people who use the device every day.
A manufacturer wanted to find the best feature mix for a next-generation vascular device. It also wanted to measure willingness to pay and how the new design would compete…
US & Europe – 45 Liver Specialists and Radiologists: Message Testing
Two Physicians, One Decision: Why We Recruited Referrers and Implanters
To understand portal hypertension surgery uptake, you have to talk to two physicians: the one who does the surgery and the one who makes the referral.
Interventional radiologists perform the portal hypertension procedure, but hepatologists and gastroenterologists usually decide whether to refer.
This second-phase study finalized messaging for a portal hypertension device, so the…