21 Interviews and 201 Liver Specialists: Portal Hypertension Referral21 INTERVIEWS AND 201 LIVER SPECIALISTS
Qual / Quant: Mapping the Portal Hypertension Patient Referral Pathway
Talking to referrers first made sure a 201-physician survey asked the right questions.
A manufacturer wanted to understand how US patients with portal hypertension move through the health system and where a type of portal hypertension surgery fits in the treatment pathway. The focus was on referrers, the physicians who decide whether a patient…
China, US & Europe – 65 Hepatologists: Endoscopic Device Opportunity
Three Regions, One Specialty: Sizing the Opportunity for an Endoscopic Device
How 65 hepatologists in China, the US and Europe helped size demand for a new endoscopic device.
A medical device company wanted to understand the market opportunity for a new endoscopic device used in liver disease care. It needed to know how hepatologists manage these patients today, where current tools fall short, and…