Online or In-Person? How To Connect With The Busy Physician
It is no secret that physicians face unprecedented workplace demands. With free-time at a premium, how do we connect with physicians regularly to accrue their vital insights through qualitative methodology?
Under Pressure: The Growing Demands of Medical Professionals
As highlighted in recent GMC and AHRQ reports, physicians globally are facing high levels of stress due to time pressures, ever-expanding workload and depleted workforces. Long hours and antisocial shifts are increasing precluding recruitment for more time-consuming research methodologies such as interviews and focus groups. So how are we managing to successfully recruit across our numerous qualitative studies?
Turning To Online Platforms
Since the COVID-19 pandemic, online video platforms have taken off and proven their worth in conducting research with the busy physician. Online platforms not only allow us to flexibly conduct interviews around physican’s hectic schedules, but also help us save time and money in travel and facility costs, streamline recordings and transcriptions and enable clients to join us on the interviews wherever they are in the world. It really is a win-win methodology.
The Value Of Conference-Based Interviews
Although online methodologies offer day-to-day flexibility in scheduling, sometimes research demands in-person presence, enabling physicians to handle prototypes of new technology and provide invaluable feedback.
One of the best ways we’ve found to recruit for in-person interviews is to take advantage of the host of international healthcare conferences. With a range of physicians eager to engage and conveniently gathered in the same place, hosting in-person interviews at major conferences such as ASCO, CIRSE, VEITH, UEG and TCT to name a few is a no-brainer.
Focusing On Facilities
If conferences and online interviews aren’t well suited to the delicate timelines or needs of a particular study, we are always able to recruit local interview facilities. Our dedicated team have connections with a whole host of research facilities in major cities across Europe and the US.
At Mr Doctor we have painstakingly nurtured relationships with physicians, research facilities and conference organisers to make high-quality qualitative research possible, whatever the need of the client.
